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Ctrip ramps up Trip.com’s localization efforts in Asia Pacific

2018/11/2 12:34:41
It’s been exactly one year since Ctrip purchased Trip.com – a strategic move by the Chinese online travel powerhouse to bring its services into local Asia Pacific markets.

Ctrip’s version of Trip.com is a very different proposition to the site that hit the scenes and raised USD 39 million in funding.

Local matter

Ctrip has also been investing in localization efforts in Trip.com markets, Tseng says, because each region needs to present unique value propositions to its local user base.

In Singapore, for example, where a lot of travel is outbound, Trip.com has been promoting “staycations” to residents to help local hotel chains grow bookings.

In Japan, meanwhile, Trip.com launched a co-branded credit card with the bank Sumitomo that allows users to log loyalty points with purchases.

There has also been a concerted effort to assist local users in making payments and contacting customer service. He estimates there are as many as 14,000 call center people who pick up the phone within 20 seconds available 24/7, and a call center recently opened in Korea in response to the volume of calls coming from the area.

杭州紫金港国际饭店交通指南

饭店位于西湖区申花路与紫荆花路交汇处东侧,紧邻浙江大学紫金港校区、西溪湿地、西城广场、红星美凯龙、印象城、机动车辆管理所,位置优越。 【交通枢纽】
- 距离浙大紫金港校区公交中心站,步行仅2分钟;
- 距离武林门机场班车点约10公里,浙大紫金港校区公交中心站坐K10至武林门下车;
- 距离杭州城站火车站约10公里,可步行至机动车辆管理所乘坐900路直达城站,打车30分钟;
- 距离萧山国际机场约38公里,浙大紫金港校区公交中心站坐K10至武林门下车坐机场大巴,打车50分钟/约130元; 【周边办公及百货大楼】 酒店位于申花路796号;
- 距离新时代广场0.8公里,步行约5分钟;
- 距离红星美凯龙0.2公里,步行约5分钟;
- 距离浙大紫金港校区0.5公里,步行约5分钟
- 距离中国银行、中国农业银行约100米;
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- 距离西湖约8.3公里,打车约40分钟;
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所属商业区:西溪湿地
酒店区域:西湖区
酒店地址:中国 · 浙江省 · 杭州 · 西湖区 · 西湖区申花路796号(近浙江大学紫金港校区)